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Leading a Design Creative Team

Fighting the war against visual corruption
  • Eleazar Hernández
Chapter

Abstract

Running a design team in a studio is similar to running an advertising agency creative team with several exceptions. For large studios, you will most likely have account executives to act as a buffer between the creatives and clients. At small studios, chances are the creatives deal directly with clients. In both configurations, you will still be leading your team to ideate and produce work that solves communication challenges that your client is experiencing. However, there is a difference. While an ad agency creative team is addressing communications challenges with solutions that include TV or radio spots, out-of-home tactics, and print campaigns, design studios deal with visual challenges in ways that require visual solutions in the form of visual identities, environmental design, package design, websites, and so on.

Keywords

Design Team Graphic Design Design Studio Visual Identity Creative Team 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

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