Abstract
A creative team in the field of advertising consists of the people who actually work to create the idea or concept that attempts to satisfy the communication challenges faced by their clients. The team has two specialties: art and copy. Advertising agencies generally refer to their resident experts in the visual and verbal as their “creative team.”
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Sacks, Lisette. Interview with Eleazar Hernández. Personal interview. New York City, February 18, 2016.
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© 2017 Eleazar Hernández
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Hernández, E. (2017). Leading an Advertising Creative Team. In: Leading Creative Teams. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2056-6_3
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DOI: https://doi.org/10.1007/978-1-4842-2056-6_3
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