Leading a Creative Team

Why do some creatives make it to the top?
  • Eleazar Hernández


Don’t get hung up on the titles presented in this book. Titles vary from agency to agency, studio to studio, or in-house department to in-house department. In some places a creative director will accomplish the same tasks as a senior art director and vice versa. You will find that responsibilities and titles are somewhat interchangeable based on the size of the company you’re working for and the type of work they do.


Team Member Great Work Great Brand Color Choice Creative Team 
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Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

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