Leading a Creative Team

Why do some creatives make it to the top?
  • Eleazar Hernández
Chapter

Abstract

Don’t get hung up on the titles presented in this book. Titles vary from agency to agency, studio to studio, or in-house department to in-house department. In some places a creative director will accomplish the same tasks as a senior art director and vice versa. You will find that responsibilities and titles are somewhat interchangeable based on the size of the company you’re working for and the type of work they do.

Keywords

Team Member Great Work Great Brand Color Choice Creative Team 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

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