The Art of TV and Radio

Here’s the beef
  • Eleazar Hernández


When considering this chapter, I wondered if I was getting a little too tactical. I am providing one view into what it takes to knock out a TV or radio spot, but that’s not really what this book is about. As a whole, my rationale for creating this book was to help creative directors and other creative leads prepare for leadership. If I were to consider writing chapters for every element that lies within the realm of a creative lead I would have chapters on design software, illustration, poster design, editorial design… and much more than could fit into one book.


Production Company Sound Design Creative Team Creative Director Radio Spot 
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Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

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