Abstract
Patrick Adams is currently the head of consumer marketing at PayPal. He is an accomplished strategic marketing professional known for creating and implementing high-impact, consumer-driven, omnichannel (brand, digital, direct mail, PR, in-store, ecomm/mobile, CRM) marketing initiatives. Under his leadership, these initiatives have driven both the top and bottom line for some of the world’s most prestigious brands: Chase, Citibank, Bertelsmann Media Worldwide, and Victoria’s Secret.
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© 2016 Josh Steimle
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Steimle, J. (2016). Patrick Adams. In: Chief Marketing Officers at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1931-7_7
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DOI: https://doi.org/10.1007/978-1-4842-1931-7_7
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Publisher Name: Apress, Berkeley, CA
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