Linda Boff

Chief Marketing Officer
General Electric
  • Josh Steimle


Linda Boff was recently named CMO at General Electric after serving as executive director of Global Digital Marketing since 2011. Previously, she served as GE’s global director of marketing communications. Before coming to GE, Boff was director of marketing and communications at Citi. In 2015, Mashable named Boff the Individual Digital Marketing Innovator of the Year. Boff attended Union College, where she earned a bachelor of arts in political science and psychology.


Business Unit Customer Experience Marketing Communication Team Building Global Consistency 
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Copyright information

© Josh Steimle 2016

Authors and Affiliations

  • Josh Steimle
    • 1
  1. 1.Lantau IslandHong Kong

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