Linda Boff was recently named CMO at General Electric after serving as executive director of Global Digital Marketing since 2011. Previously, she served as GE’s global director of marketing communications. Before coming to GE, Boff was director of marketing and communications at Citi. In 2015, Mashable named Boff the Individual Digital Marketing Innovator of the Year. Boff attended Union College, where she earned a bachelor of arts in political science and psychology.