Abstract
Peter Horst became CMO at The Hershey Company in 2015. He first gained experience in the CMO role at Ameritrade and TruSecure, which is now Verizon. Previous to working at The Hershey Company, Horst served as senior vice president of brand marketing at Capital One Financial. Horst has a bachelor of arts in history and literature from Harvard University and an MBA in marketing and general management from the Tuck School of Business at Dartmouth.
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© 2016 Josh Steimle
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Steimle, J. (2016). Peter Horst. In: Chief Marketing Officers at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1931-7_19
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DOI: https://doi.org/10.1007/978-1-4842-1931-7_19
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