Abstract
After over 25 years of experience at Nestlé in the pet care category, Tom Buday became the company’s Global Head of Marketing and Consumer Communication in 2008. In his current role, Buday is responsible for defining and imbedding best practices in brand building and consumer communication as well as for setting strategic direction for Nestlé corporate brand. Prior to that Buday served as VP of marketing of Nestlé’s Friskies Petcare Division for four years in the US before becoming European Marketing Director of Nestlé Purina. Buday holds a BS in marketing from Penn State University and an MBA from the University of Cincinnati College of Business.
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© 2016 Josh Steimle
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Steimle, J. (2016). Tom Buday. In: Chief Marketing Officers at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1931-7_15
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DOI: https://doi.org/10.1007/978-1-4842-1931-7_15
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Publisher Name: Apress, Berkeley, CA
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Online ISBN: 978-1-4842-1931-7
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