Abstract
Seth Farbman has served since April 2015 as Spotify’s first chief marketing officer. Farbman was previously Global CMO of the Gap brand at Gap Inc., having held that position since February 2011. Prior to Gap, Farbman served as worldwide managing director for the ad agency at Ogilvy & Mather, where he developed marketing campaigns for brands such as Coca-Cola, Time Warner Cable, UPS, and Unilever; he then founded OgilvyEarth, a sustainability marketing practice where he held the title President of Integrated Global Sustainability Practice.
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© 2016 Josh Steimle
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Steimle, J. (2016). Seth Farbman. In: Chief Marketing Officers at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1931-7_1
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DOI: https://doi.org/10.1007/978-1-4842-1931-7_1
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