Where Beacons Are Making a Difference
The discussion highlights applications across five key verticals where beacons are making a difference, proving valuable and even indispensable to end users as well as the organizations deploying them. The verticals include airports, attractions, restaurants, retail, and enterprises, while the applications include location-specific alerts and notification, indoor navigation with “points of interest,” timely and relevant content and offers that consumers value and respond to, and more. Each section identifies customer needs and problems that beacons are solving. In our experience, this step is critical and often distinguishes between deployments that succeed and those that fall short or fail altogether.