Abstract
The discussion highlights applications across five key verticals where beacons are making a difference, proving valuable and even indispensable to end users as well as the organizations deploying them. The verticals include airports, attractions, restaurants, retail, and enterprises, while the applications include location-specific alerts and notification, indoor navigation with “points of interest,” timely and relevant content and offers that consumers value and respond to, and more. Each section identifies customer needs and problems that beacons are solving. In our experience, this step is critical and often distinguishes between deployments that succeed and those that fall short or fail altogether.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Boden, Rian. 2014. “Melbourne Beacon Trial Disappoints • NFC World+.” NFC World+. www.nfcworld.com/2014/11/17/332684/melbourne-ibeacon-trial-disappoints/
- 2.
Tran, David. 2016. “Miami Launches Mobile App With Retail Shopping Features | DFNI”. Duty Free News International - Travel Retail News. www.dfnionline.com/latest-news/retail/miami-launches-mobile-app-retail-shopping-features-10-02-2016/
- 3.
“SITA Supports Beacon Technology Trials At Hong Kong International Airport”. 2016. Airport Technology. www.airport-technology.com/news/newssita-supports-beacon-technology-trials-at-hong-kong-international-airport-4603028
- 4.
“Miami International Airport Launches App To Provide Passengers Personalised Updates.” 2016. Airport Technology. www.airport-technology.com/news/newsmiami-international-airport-launches-app-to-provide-passengers-personalised-updates-4808152
- 5.
“Amsterdam Airport Schiphol First Airport In Europe With Full Beacon Coverage.” 2016. Schiphol.Com. www.schiphol.com/SchipholGroup/NewsMedia/PressreleaseItem/AmsterdamAirportSchipholFirstAirportInEuropeWithFullBeaconCoverage.htm
- 6.
Gan, Vicky. 2015. “How JFK Is Making Wait Estimates More Accurate Than Ever.” Citylab. www.citylab.com/navigator/2015/08/your-phone-could-help-make-airport-lines-shorter/401942/
- 7.
“Thanks Again® Airport Loyalty Program Launches Beacon-Enabled Smartphone App for Burbank Bob Hope Airport | Virtual-Strategy Magazine.” 2016. Virtual-Strategy.Com. www.virtual-strategy.com/2016/02/05/thanks-again%C2%AE-airport-loyalty-program-launches-beacon-enabled-smartphone-app-burbank-bob-#axzz40YD7Wozs
- 8.
“Dallas Fort Worth International Airport Unveils New Mobile App with Enhanced Customer Focus, New Turn-By-Turn Navigation Nov 20, 2015.” 2016. Dfwairport.Mediaroom.Com. dfwairport.mediaroom.com/2015-11-20-Dallas-Fort-Worth-International-Airport-Unveils-New-Mobile-App-with-Enhanced-Customer-Focus-New-Turn-by-Turn-Navigation
- 9.
Berthene, April. 2015. “Beacons Guide the Way at Orlando International Airport.” Mobile Strategies 360. www.mobilestrategies360.com/2015/11/25/beacons-guide-way-orlando-international-airport
- 10.
“Bologna Airport to Leverage Beacons, NFC Tags, and QR Codes.” 2016. Future Travel Experience. www.futuretravelexperience.com/2016/01/bologna-airport-to-leverage-beacons-nfc-tags-and-qr-codes/
- 11.
“Nice Airport Leveraging Beacon Technology Through New App.” 2016. Airport Business. www.airport-business.com/2016/02/nice-airport-leveraging-beacon-technology-through-new-app/
- 12.
“Proxama and Eye Airports Bring Beacons to UK Airports - Eye Airports.” 2015. Eye Airports. eyeairports.com/archives/2118
- 13.
“How Beacons Are Making Passengers Stress-Free At Hong Kong Airport.” 2016. Indiatoday.Intoday.In. indiatoday.intoday.in/story/hong-kong-airport-sita-beacon-technology-stress-free-passengers/1/445153.html
- 14.
“Jul 14, 2014 JAL And NRI Start Demonstration Test of iBeacon and Smartwatch for Advancing Airport Passenger Service.” 2016. Press.Jal.Co.Jp. press.jal.co.jp/en/release/201407/003000.html
- 15.
“Airports | SITA.” 2016. www.sita.aero/solutions-and-services/sectors/airports
- 16.
“How Technology Transformed a 21-Year-Old Car Museum.” 2016. Eweek.Com. www.eweek.com/mobile/how-technology-transformed-a-21-year-old-car-museum.html
- 17.
“Beacons: Exploring Location-Based Technology In Museums.” 2016. The Metropolitan Museum Of Art, i.e. The Met Museum. www.metmuseum.org/about-the-museum/museum-departments/office-of-the-director/digital-media-department/digital-underground/2015/beacons
- 18.
“Explorer Mobile App │ World Of Coca-Cola.” 2016. World Of Coca-Cola. www.worldofcoca-cola.com/plan-your-visit/world-coca-cola-explorer-mobile-app/
- 19.
“Smart Phone Services for Smithsonian Visitors.” 2010. www.si.edu/content/opanda/docs/Rpts2010/10.07.SmartPhoneServices.Final.pdf
- 20.
“National Wrestling Hall of Fame.” 2016. nwhof.org
- 21.
“Smart Technologies Continue To Arouse Curiosity.” 2016. Dailysabah. www.dailysabah.com/life/2016/02/06/smart-technologies-continue-to-arouse-curiosity
- 22.
Boden, Rian. 2015. “Italian Zoo Visitors Walk on the Wilder Side with iBeacon Network • NFC World+.” NFC World+. www.nfcworld.com/2015/05/15/335252/italian-zoo-visitors-walk-on-the-wilder-side-with-ibeacon-network/
- 23.
“A Visual Guide to the DISCOVER KEW iBeacon Mobile App.” 2015. Jon-Paul Little. jonpaullittle.wordpress.com/2015/12/23/a-visual-guide-to-the-discover-kew-ibeacon-mobile-app/
- 24.
“Coca-Cola Signals Beacon’s Hyper-Targeting Promise with Interactive Attraction Guide - Content - Mobile Mark.” 2016. Mobilemarketer.Com. www.mobilemarketer.com/cms/news/content/17821.html
- 25.
Doug Thompson. 2014. “From Disney To Tulips: iBeacon and the Future of Attractions - Beekn.” Beekn. beekn.net/2014/01/disney-tulips-ibeacon-future-attractions/
- 26.
“Better, Faster Ordering Experience with Downtown and Estimote.” 2016. Estimote Community Portal. community.estimote.com/hc/en-us/articles/203307786-Better-faster-ordering-experience-with-Downtown-and-Estimote
- 27.
Journal, RFID. 2016. “Carrefour Puts Beacons In Its Romanian Hypermarkets - RFID Journal.” Rfidjournal.Com. www.rfidjournal.com/articles/view?13361
- 28.
Gagliordi, Natalie. 2016. “How the Quiet Rise of Beacons Has Reshaped Retail Marketing | Zdnet.” Zdnet. www.zdnet.com/article/how-the-quite-rise-of-beacons-has-reshaped-retail-marketing/
- 29.
Moin, David. 2016. “Barney’s Homecoming Brings Modernity to Chelsea.” WWD. wwd.com/retail-news/specialty-stores/barneys-homecoming-brings-modernity-chelsea-10343352/
- 30.
Hendrix, Phil. 2014. “If Shopping Is Broken, Can Mobile Fix It?” www.immr.org/if-shopping-is-broken-can-mobile-fix-it.pdf
- 31.
Kapner, Suzanne. 2016. “Holiday Sales Rise, But Not All Retailers Are Cheery.” WSJ. www.wsj.com/articles/retailers-sales-results-ease-some-concerns-about-holiday-season-1452195398
- 32.
Boden, Rian. 2015. “Cyber Group And Sensoro Roll Out Beacons Across Greater China • NFC World+.” NFC World+. www.nfcworld.com/2015/08/27/337322/cyber-group-and-sensoro-roll-out-beacons-across-greater-china/
- 33.
“Rite Aid Preps One Of The Largest Beacon Activations Across All 4,600 Stores |”. 2016. Geomarketing. www.geomarketing.com/rite-aid-preps-one-of-the-largest-beacon-activations-across-all-4600-stores
- 34.
Petro, Greg. 2016. “2015: The Year Of The Mobile Beacon (Part One)”. Forbes.Com. www.forbes.com/sites/gregpetro/2015/03/06/2015-the-year-of-the-mobile-beacon-part-one/
- 35.
Kaplan, David. 2016. “Retailers Resist Consumers’ Demand For Real-Time Smartphone Promos”. Geomarketing. www.geomarketing.com/retailers-resist-consumers-demand-for-real-time-smartphone-promos
- 36.
“Proximity Aware SAP Work Manager.” 2016. YouTube. youtu.be/3lz5QQzWfN4.
- 37.
“Beacons In Enterprise: The Opportunities - Mubaloo.” 2015. Mubaloo. mubaloo.com/beacons-enterprise-opportunities/
- 38.
- 39.
Hendrix, Dr. Phil. 2013. “Raising the Bar – How Leading Companies Are Using Mobile and PEERSM Strategies to Boost Customer Loyalty.” immr. www.immr.org/raising-the-bar-mobile-and-loyalty.pdf
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2016 Stephen Statler
About this chapter
Cite this chapter
Statler, S. (2016). Where Beacons Are Making a Difference. In: Beacon Technologies. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1889-1_20
Download citation
DOI: https://doi.org/10.1007/978-1-4842-1889-1_20
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1888-4
Online ISBN: 978-1-4842-1889-1
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)