Who would have thought that the Bluetooth beacon story would turn out to be such a great soap opera? The cast of characters is made up of entrepreneurs and their companies who are fighting to find success. We wonder which of the characters will succeed and which will be killed off. You look at the players and speculate as to what they will do next, which alliances will hold, and which are really just for show. Whether you are a technologist, an entrepreneur, a retailer, or someone considering his or her next career move, this story has something for everyone. All the elements are here: power, conflict, the plucky, small guy battling giants, and fortunes that will be won and lost.