Understanding the Integration of Mobile, Beacons, and Out-of-Home Media

Abstract

Out-of-home advertising is one of the first applications for Bluetooth beacons where beacons have been deployed at significant scale. We have seen many hundreds of beacons deployed across major U.S. cities, attached to phone booths and other street furniture. These deployments have been the first instances of the beacon network, a set of beacons made available to multiple apps. Beacon networks are likely to be a key part of the development of the beacosystem. They allow beacon-enabled apps to be created and deployed at scale much more economically and rapidly than if beacons had to be purchased and put in place for each new app deployed.