Abstract
Content plays a major role in your SEO strategy. Creating engaging content is extremely important because it results in users being glued to your web site. You need to remember that users use the power of search engines to search and locate content that is relevant and meaningful. Therefore, the purpose of SEO content is to provide meaningful information based on users’ search queries. It is important that while writing content, you think about users and not search engines: first write good, user-engaging content, and then tweak it for better visibility.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2016 Aravind Shenoy and Anirudh Prabhu
About this chapter
Cite this chapter
Shenoy, A., Prabhu, A. (2016). Content Considerations. In: Introducing SEO. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1854-9_9
Download citation
DOI: https://doi.org/10.1007/978-1-4842-1854-9_9
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1853-2
Online ISBN: 978-1-4842-1854-9
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)