Abstract
Corporations most often lose clients because of failed relationships: they don’t follow up with customers. Each lost customer or prospect is a lost opportunity. To avoid such problems, you need a robust platform that lets you collaborate with customers in a personalized manner. You need to satisfy your customers to sustain and grow your business, and to do so you must closely monitor the process from lead generation to the prospect stage, sales, and post-sale services.
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© 2016 Jayaraman Kalaimani
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Kalaimani, J. (2016). Implementing SAP CRM 7. In: SAP Project Management Pitfalls. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1389-6_17
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DOI: https://doi.org/10.1007/978-1-4842-1389-6_17
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1390-2
Online ISBN: 978-1-4842-1389-6
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