Abstract

Push notification marketing is frequently used to promote discounts, deals, and new products. In general, creating the feature of push notification marketing can be quite complicated. A common use case is that once an app receives a push notification and a user taps it, the app will bring up the product page directly or a promotion section within this app. It will take quite an effort to establish features like this. However, we also have seen a use case like this: The user’s device received a push notification; the user opens the app and then sees a promotion page. This page acts like a flyer and has content similar to “Check out our new products.” Or “10% off for X’mas.” Since the flyer page is an overlay on top of the main app, it can be dismissed with a tap. In this chapter, I will show you how to implement this behavior by using Parse’s easy-to-use push notification feature.

Keywords

Head File Notification Message Promotion Model Helper Method Photo Object 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Supplementary material

978-1-4842-1317-9_17_MOESM1_ESM.zip (564 kb)
978-1-4842-1318-6_17_SourceCode.zip (zip 564 kb)

Copyright information

© Liangjun Jiang 2015

Authors and Affiliations

  • Liangjun Jiang
    • 1
  1. 1.TXUS

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