Watches mean different things to different people. Some people consider a watch as just a convenient way to find out what time it is. Others consider it a fashion statement, and still others consider it to be a piece of jewelry that also happens to tell time. Smartwatch owners also have different expectations of what their watch will do for them. Apple was aware of the differences in what people are looking for in a smartwatch, and as a result, Apple offers three different families of the Apple Watch, each of which is called a Collection. Each Collection differs from the other Collections in the materials the watches are made of and in the bands that are offered.