One of the most troubling observations I've noticed over my many years is how web site redesigns are often treated as projects, rather than as products. A project has a defined beginning and end, a scope, a budget—but then it's over. A product might have a beginning, but most never think in terms of an end. Nobody is planning on the end of the iPhone. They just keep making more and more, making it better and better and continually aligning the iPhone roadmap to Apple's strategic business objectives. Should your Sitecore deployment be treated any differently?