Practical Sitecore 8 Configuration and Strategy pp 193-222 | Cite as
Experience Analytics
Chapter
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Abstract
Marketers want to demonstrate return on investment (ROI)Analyticsreturn on investment (ROI). This has been an age-old dilemma for the marketer, tracing advertising costs to sales, for example. It's rarely a solid line from one to the other. Experience analytics within Sitecore, however, offers some serious promises to the marketer seeking to demonstrate ROI, performance, etc. How is this possible? Sitecore logs every interaction from everywhere and tapping into this vastness of data is your key to understanding how your digital experiences are doing.
Keywords
Measurement Strategy Experience Profile Business Intelligence Business Objective Anonymous User
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© The Author(s) 2015