Marketing Campaigns

  • Phil Wicklund
Chapter

Abstract

Engagement plans help you "nurture" a lead; they help you create more valuable customers without the need of human intervention. They help you take a customer with passive interest in your brand and present personalized experiences that move them toward being a marketing qualified lead, and even all the way to being a customer.

Keywords

Goal Node Failure Event Customer Engagement Complex Sale Valuable Customer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© The Author(s) 2015

Authors and Affiliations

  • Phil Wicklund
    • 1
  1. 1.MinneapolisUSA

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