Marketing Campaigns

  • Phil Wicklund


Engagement plans help you "nurture" a lead; they help you create more valuable customers without the need of human intervention. They help you take a customer with passive interest in your brand and present personalized experiences that move them toward being a marketing qualified lead, and even all the way to being a customer.


Goal Node Failure Event Customer Engagement Complex Sale Valuable Customer 
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Copyright information

© The Author(s) 2015

Authors and Affiliations

  • Phil Wicklund
    • 1
  1. 1.MinneapolisUSA

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