Abstract
In this chapter, we reveal the secrets of building customer churn models, which are in very high demand. Many industries use churn analysis as a means of reducing customer attrition. This chapter will show a holistic view of building customer churn models in Microsoft Azure Machine Learning.
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© 2015 Roger Barga, Valentine Fontama, and Wee Hyong Tok
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Barga, R., Fontama, V., Tok, W.H. (2015). Building Churn Models. In: Predictive Analytics with Microsoft Azure Machine Learning. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1200-4_9
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DOI: https://doi.org/10.1007/978-1-4842-1200-4_9
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1201-1
Online ISBN: 978-1-4842-1200-4
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