Abstract
In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we will present a step-by-step guide to using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering. After the models have been built, you will learn how to perform validation and deploy it in production.
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© 2015 Roger Barga, Valentine Fontama, and Wee Hyong Tok
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Barga, R., Fontama, V., Tok, W.H. (2015). Customer Segmentation Models. In: Predictive Analytics with Microsoft Azure Machine Learning. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1200-4_10
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DOI: https://doi.org/10.1007/978-1-4842-1200-4_10
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1201-1
Online ISBN: 978-1-4842-1200-4
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