The Lean Startup Changed Everything

  • Manuel Stagars
Chapter

Abstract

When Eric Ries published his book in 2011, he brought about a paradigm shift in business modeling. Only a few of the ideas in the book were groundbreaking or new, but many people were seeing them outlined neatly and logically for the first time. According to the Lean Startup method, “build, measure, learn” is at the heart of entrepreneurship. This means testing, measuring, changing, and retesting several hypotheses before a product launch. Real potential clients give feedback on minimum viable products (MVPs), which helps tailor the product or service to the market in small steps. Learning and experimenting therefore trump planning and politics. Businesses focus on product development close to their customers to improve their impact from day one. Hallelujah!

Keywords

Business Plan Potential Buyer Venture Capital Firm Grant Proposal Growth Hypothesis 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Manuel Stagars 2015

Authors and Affiliations

  • Manuel Stagars
    • 1
  1. 1.ZurichSwitzerland

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