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Platform Thinking for Startup Success

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Abstract

The first part of this book explored what individual startups can do to improve their chances in the market: how they can communicate more effectively with outside partners, and how they can organize their business model and financial model around easy-to-understand principles with which they can engage others and kick-start synergies. So far, support from the university only includes providing a framework for startups with its existing infrastructure and occasional assistance such as hiring a startup coach.

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Notes

  1. 1.

    Josh Lerner, Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed, and What to Do About It (Princeton: Princeton University Press, 2010).

  2. 2.

    Sangeet Paul Choudary, “A Platform-Thinking Approach to Innovation,” Wired (Jaunary 31, 2014), www.wired.com/2014/01/platform-thinking-approach-innovation .

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© 2015 Manuel Stagars

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Stagars, M. (2015). Platform Thinking for Startup Success. In: University Startups and Spin-Offs. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0623-2_19

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