Demand Planning

  • Ramnath Ganesan


Demand planning is the process of understanding customer and market perceptions of the company’s products and specifying an accurate picture of future revenues and sales volumes. The benefits are easy to understand: good management of demand will help improve customer service and relationships, a paramount goal for most companies. An accurate forecast will also serve to align supply with demand, resulting in lower inventory and capacity levels and reduced waste and costs.


Mean Absolute Percent Error Mean Absolute Deviation Exponential Smoothing Safety Stock Time Series Forecast 
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Copyright information

© Ramnath Ganesan 2015

Authors and Affiliations

  • Ramnath Ganesan
    • 1
  1. 1.TXUS

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