Abstract
This chapter will provide a practical guide for building machine learning models. It focuses on buyer propensity models, showing how to apply the data science process to this business problem. Through a step-by-step guide, this chapter will explain how to apply key concepts and leverage the capabilities of Microsoft Azure Machine Learning for propensity modeling.
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© 2014 Valentine Fontama
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Barga, R., Fontama, V., Tok, W.H. (2014). Building Customer Propensity Models. In: Predictive Analytics with Microsoft Azure Machine Learning. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0445-0_5
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DOI: https://doi.org/10.1007/978-1-4842-0445-0_5
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0446-7
Online ISBN: 978-1-4842-0445-0
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