Turning Your Innovations into Commodities

  • Andrew R. Thomas
  • Timothy J. Wilkinson

Abstract

Management gurus, consultants, the business press, politicians, educators, and so many others are hell-bent on getting as many people as possible to buy into the idea that innovation is the answer. At one level, such passion makes a lot of sense. For capitalism to flourish, growth is needed. Growth is fueled by new processes, products, and services, which challenge the status quo. Theoretically, this is all good: the economy expands, and innovative companies thrive. Competition forces the laggards to catch up or they go out of business. And the cycle starts anew.

Keywords

Wall Street Journal Innovative Product Market Leadership Innovative Company Rotational Molding 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Andrew R. Thomas and Timothy J. Wilkinson 2015

Authors and Affiliations

  • Andrew R. Thomas
    • 1
  • Timothy J. Wilkinson
    • 1
  1. 1.OHUS

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