Turning Your Innovations into Commodities
Management gurus, consultants, the business press, politicians, educators, and so many others are hell-bent on getting as many people as possible to buy into the idea that innovation is the answer. At one level, such passion makes a lot of sense. For capitalism to flourish, growth is needed. Growth is fueled by new processes, products, and services, which challenge the status quo. Theoretically, this is all good: the economy expands, and innovative companies thrive. Competition forces the laggards to catch up or they go out of business. And the cycle starts anew.