Aligning Your Database With the Goals of Your Small Business

  • Anna Manning


In order for small businesses to get the most out of a database, it must be designed with the goals, metrics, and levers of the business in mind. In summary, goals aim to move the business in a given direction, levers are variables that can be changed with the intention of bringing about such a move, and metrics measure the progress of the goals and the levers. This chapter explains these three components in detail.


Small Business Credit Card Mission Statement South Side Increase Profit 
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Copyright information

© Anna Manning 2015

Authors and Affiliations

  • Anna Manning
    • 1
  1. 1.ChesterUK

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