Abstract
Google Analytics has an entire set of Acquisition reports, dedicated to categorizing users’ sources of traffic to the site. Did they come from a search engine, a link on a social media site, or a paid advertisement? This chapter will look at the data GA gathers about traffic sources and how you can influence those data with settings in GA and tools in GTM.
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© 2015 LunaMetrics, LLC
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Weber, J. (2015). Measuring Campaigns and Troubleshooting Traffic Sources. In: Practical Google Analytics and Google Tag Manager for Developers. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0265-4_9
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DOI: https://doi.org/10.1007/978-1-4842-0265-4_9
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0266-1
Online ISBN: 978-1-4842-0265-4
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