Abstract
Beyond the basics of measuring pageviews, there are often other interactions, within pages, that you’re interested in tracking with Google Analytics. These might include clicks on elements of the page, such as links to downloads or external websites, interactions with embedded video, or social media buttons on a page. This chapter discusses collecting data on those types of interactions using Google Tag Manager to send data to Google Analytics.
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- 1.
This very elegant function was first proposed by Stephane Hamel on the GTM Google+ community.
- 2.
Credit to Doug Hall at Conversion Works for first suggesting this pattern.
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© 2015 LunaMetrics, LLC
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Weber, J. (2015). Tracking Interactions with Google Tag Manager. In: Practical Google Analytics and Google Tag Manager for Developers. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0265-4_5
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DOI: https://doi.org/10.1007/978-1-4842-0265-4_5
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0266-1
Online ISBN: 978-1-4842-0265-4
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