That Publish button is really enticing in Google Tag Manager (GTM), but you should know what you’re about to do before you click it. This chapter explores the testing and publishing process in GTM, as well as testing and evaluating data accuracy in Google Analytics to ensure that you’ve set up your tags correctly.


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These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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