Abstract
This book has primarily focused on using the GTM and GA web interfaces for configuration to get data into our reports. However, it bears mentioning that both tools offer APIs for configuration and getting out data.
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© 2015 LunaMetrics, LLC
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Weber, J. (2015). Google Tag Manager and Google Analytics APIs. In: Practical Google Analytics and Google Tag Manager for Developers. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0265-4_16
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DOI: https://doi.org/10.1007/978-1-4842-0265-4_16
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0266-1
Online ISBN: 978-1-4842-0265-4
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