Providing Additional Data About Users

  • Jonathan Weber


Previous chapters covered how to get information from your site into Google Analytics using Google Tag Manager. You’ve looked at ways to measure both the basics—user interactions like loading a page, which you track with pageviews—as well as more specific actions—for example, watching videos or downloading files, which you measured with events.


Data Layer Custom Dimension Form Field Content Management System Park Location 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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