Abstract
Previous chapters covered how to get information from your site into Google Analytics using Google Tag Manager. You’ve looked at ways to measure both the basics—user interactions like loading a page, which you track with pageviews—as well as more specific actions—for example, watching videos or downloading files, which you measured with events.
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Weber, J. (2015). Providing Additional Data About Users. In: Practical Google Analytics and Google Tag Manager for Developers. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0265-4_11
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DOI: https://doi.org/10.1007/978-1-4842-0265-4_11
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0266-1
Online ISBN: 978-1-4842-0265-4
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