Abstract
Having knowledge of something that needs to occur does not ensure it will get done. Just understanding the need for and value of doing a certain thing is not enough to guarantee it will happen. For example, most people understand that dietary changes and exercise are the keys to a healthier lifestyle and better fitness. In fact, they can have in-depth knowledge of exactly what changes are required over what period of time to produce those changes. But actually making those changes is another matter entirely. It takes will and discipline to sustain an effort that achieves results; regular encouragement is also helpful, because it is hard to change deeply engrained habits and thinking.
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Notes
- 1.
Leon Festinger, Henry W. Riecken, and Stanley Schachter, When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World (Minneapolis: University of Minnesota Press, 1956), p. 3.
- 2.
Chris Mooney, “The Science of Why We Don’t Believe Science,” Mother Jones, May/June 2011. See http://www.motherjones.com/politics/2011/03/denial-science-chris-mooney.
- 3.
Ibid.
- 4.
George Torok, “Marketing—Art or Science?” See http://www.torok.com/articles/marketing/MarketingArtorScience.html.
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© 2015 Jerry Rackley
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Rackley, J. (2015). Becoming Data Driven. In: Marketing Analytics Roadmap. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0259-3_9
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DOI: https://doi.org/10.1007/978-1-4842-0259-3_9
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