Getting Started with Analytics

Ready, Set, Go!
  • Jerry Rackley


The critical part of any journey is the first step. Taking the first step in the marketing analytics journey represents a willingness, commitment, and desire to become a data-driven, revenue-oriented marketing organization. But it takes more than just desire. Success with marketing analytics requires a plan that encompasses resources, preparations, potential hazards one might encounter along the way, and contingencies. This chapter provides the framework for developing such a plan.


Marketing Strategy Customer Relationship Management Skill Requirement Customer Lifetime Value Corporate Objective 
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Copyright information

© Jerry Rackley 2015

Authors and Affiliations

  • Jerry Rackley
    • 1
  1. 1.OKUnited States

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