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Reach More Customers with Better Data—and Products

How Big Data Creates a Conversation Between Company and Customer

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Abstract

No book on Big Data would be complete without a few words on the Big Data conversation. One of the biggest challenges to widespread adoption of Big Data is the nature of the Big Data conversation itself.

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Notes

  1. 1.

    Amazon.com, BMW, and New Relic, respectively.

  2. 2.

    http://www.emarketer.com/Article/US-Total-Media-Ad-Spend-Inches-Up-Pushed-by-Digital/1010154

  3. 3.

    http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-041014

  4. 4.

    http://wallstcheatsheet.com/technology/should-google-be-worried-about-the-future-of-online-advertising.html/?a=viewall

  5. 5.

    http://www.zdnet.com/research-the-devalued-future-of-it-in-a-marketing-world-7000003989/

  6. 6.

    http://www.valueline.com/Stocks/Highlight.aspx?id=9552 and http://www.chacha.com/question/how-much-does-p%26g-spend-on-advertising

  7. 7.

    http://www.adopsinsider.com/ad-ops-basics/dynamic-creative-optimization-where-online-data-meets-advertising-creative/

  8. 8.

    http://www.business2community.com/online-marketing/how-many-ads-does-google-serve-in-a-day-0322253

  9. 9.

    http://techcrunch.com/2013/12/12/ad-tech-startup-tellapart-hits-100-million-revenue-run-rate/

  10. 10.

    http://danzarrella.com

  11. 11.

    http://blog.hubspot.com/blog/tabid/6307/bid/21729/3-Marketing-Lessons-From-Amazon-s-Web-Strategy.aspx

  12. 12.

    http://www.propublica.org/article/pr-industry-fills-vacuum-left-by-shrinking-newsrooms/single

  13. 13.

    http://blog.nielsen.com/nielsenwire/online_mobile/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers/

  14. 14.

    http://research.yahoo.com/pub/3386

  15. 15.

    http://blogs.hbr.org/cs/2012/12/if_youre_serious_about_ideas_g.html

  16. 16.

    http://en.wikipedia.org/wiki/Crowdsourcing

  17. 17.

    Speechpad.com , which the author co-founded, is one such example.

  18. 18.

    http://adage.com/article/cmo-strategy/study-finds-marketers-practice-roi-preach/233243/

  19. 19.

    http://www.b2bmarketinginsider.com/strategy/real-time-marketing-trading-room-floor

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Authors and Affiliations

  1. CA, United States

    David Feinleib

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  1. David Feinleib
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© 2014 David Feinleib

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Feinleib, D. (2014). Reach More Customers with Better Data—and Products. In: Big Data Bootcamp. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0040-7_9

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