The Sixth Step

A ’Structured’ Approach to Resolving Conflicting ‘Clues’ in IS Strategy Definition
  • Wendy Robson


Our awareness of the competitive power of information systems (IS) has increased considerably over the past decade (from Ives & Learmonth, 1984, to Venkatraman, 1994); an expensive burden if inappropriate but a key competitive lever if appropriately used and exploited. The pattern of IS resource allocations (the IS strategy) represents expensive IS actions and, potentially even more expensive, the exclusion of IS actions. Since IS may enhance or detract from the competitive health of the organisation there has emerged a focus on planning the systems strategy (Ward, 1988; Earl, 1989; Galliers, 1991; Silk, 1991; Ciborra & Jelassi, 1994). This paper forms part of the literature on how to predict the competitive health impact of IS and so manage the competitive risks inherent in IS use (Vitale, 1986; Kemerer & Sosa, 1991; Economist, 1992; Computer Weekly, 1994; Kettinger et al, 1994).


Information System Contingency Model Strategy Definition Confidence Building Consistent Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Wendy Robson
    • 1
  1. 1.University of HumbersideHullUK

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