Company Values: A Key to Managing in Turbulent Times

  • D. J. McLaughlin
  • B. C. McLaughlin
  • C. Wilcox Lischick


The recent war with Iraq taught us many lessons, not the least of which is the power of belief. Shortly after the war ended a front-page article in The New York Times observed:

The war provided a clarity and passion to Mr. Bush’s leadership that had been missing. It was striking that Mr. Bush appeared to be acting from strong, unequivocal beliefs. The power of principle, the stark and vivid definition of purpose, allowed Mr. Bush to reverse the conventional wisdom, and turn a conflict that no one wanted at the outset into the most popular American war since the one he fought in (Dowd 1991).


Mission Statement Customer Orientation Harvard Business School Management Philosophy Successful Company 
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Copyright information

© Springer Science+Business Media New York 1991

Authors and Affiliations

  • D. J. McLaughlin
    • 1
  • B. C. McLaughlin
    • 1
  • C. Wilcox Lischick
    • 1
  1. 1.McLaughlin & Company, Inc.EssexUSA

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