Abstract
Acquired immune deficiency syndrome (AIDS) prevention campaigns are usually part of a broader education effort designed to accomplish the following objectives:
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Increase general public awareness and knowledge about AIDS, its transmission, and risk reduction strategies.
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Reduce general public fears and correct misinformation about the dangers of casual contagion and ordinary social contact with HIV-infected individuals.
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Create support for constructive action by increasing general public understanding of the severity of the crisis, its complexity, and costs.
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Reduce the rate of HIV transmission/infection by changing the behaviors of at-risk individuals.
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© 1990 Springer Science+Business Media New York
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Bye, L.L. (1990). Moving beyond Counseling and Knowledge-Enhancing Interventions. In: Ostrow, D.G. (eds) Behavioral Aspects of AIDS. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-9386-4_9
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DOI: https://doi.org/10.1007/978-1-4757-9386-4_9
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