The Effects of Stereotypes on Children’s Use of Decision Heuristics

  • Denise Davidson
  • Marie MacKay
  • Diana Jergovic
Part of the Social Psychological Applications to Social Issues book series (SPAS, volume 3)


One recurrent finding of decision-making research is that adults do not always use normatively optimal decision rules when making decisions (e.g., Einhorn & Hogarth, 1981; Kahneman, Slovic, & Tversky, 1982; Slovic, Fischhoff, & Lichtenstein, 1977). The failure of normative rules to describe adult decision making has been attributed to the sometimes extreme demands such rules place on our limited-capacity information-processing system. In turn, heuristics are often employed to simplify the decision-making process (e.g., Kahneman et al., 1982). The utilization of such heuristics may, however, cause a person to overlook useful information and consequently, commit errors in judgment (but see Cohen [1981] for a different interpretation).


Base Rate Bike Ride Conjunction Fallacy Conjunction Problem Probable Alternative 
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Copyright information

© Springer Science+Business Media New York 1994

Authors and Affiliations

  • Denise Davidson
    • 1
  • Marie MacKay
    • 1
  • Diana Jergovic
    • 1
  1. 1.Department of PsychologyLoyola University of ChicagoChicagoUSA

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