The Effects of Stereotypes on Children’s Use of Decision Heuristics
One recurrent finding of decision-making research is that adults do not always use normatively optimal decision rules when making decisions (e.g., Einhorn & Hogarth, 1981; Kahneman, Slovic, & Tversky, 1982; Slovic, Fischhoff, & Lichtenstein, 1977). The failure of normative rules to describe adult decision making has been attributed to the sometimes extreme demands such rules place on our limited-capacity information-processing system. In turn, heuristics are often employed to simplify the decision-making process (e.g., Kahneman et al., 1982). The utilization of such heuristics may, however, cause a person to overlook useful information and consequently, commit errors in judgment (but see Cohen  for a different interpretation).
KeywordsBase Rate Bike Ride Conjunction Fallacy Conjunction Problem Probable Alternative
Unable to display preview. Download preview PDF.
- Davidson, D., Cameron, P., & Jergovic, D. (In press). The effects of children’s stereotypes about the elderly on their memory for elderly individuals. Merrill-Palmer Quarterly. Google Scholar
- Harris, R. J. (1985). A primer of multivariate statistics. Orlando, FL: Academic Press.Google Scholar
- Jacobs, J. E., & Potenza, M. (1991). The use of judgment heuristics to make social and object decisions: A developmental perspective. Child Development, 62, 166–178.Google Scholar
- Jantz, R. K., Seefeldt, C., Galper, A., & Serlock, K. (1977). Children’s attitudes toward the elderly. Social Education, 518–523.Google Scholar
- Piaget, J., & Inhelder, B. (1951/1975). The origin of the idea of chance in children. New York: W.W. Norton.Google Scholar
- Tindale, R. S., Sheffey, S., & Filkins, J. (1990). Conjunction errors by individuals and groups. Paper presented at the Society for Judgment and Decision Making Meeting, New Orleans, LA.Google Scholar
- Tversky, A., & Kahneman, D. (1982). Judgments of and by representativeness. In D. Kahneman, P. Slovic, & A. Tversky (Eds.), Judgment under uncertainty: Heuristics and biases. New York: Cambridge University Press.Google Scholar