Abstract
“People drive as they live.” Hence, they have their own patterns of behavior, wants, habits, prejudices, frames of reference and ways of looking at things. The act of driving is just one of these patterns. Yet, in the context of road safety, the individual is too often regarded as merely a road user. The tendency is to forget that the individual is first and foremost a human being, with all that that implies.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Allsworth (1997), “La campagne de lutte contre l’alcool au volant au Royaume-Uni: Rappel historique, résultats obtenus et enjeux d’un succès durable”, Séminaire sur la communication en sécurité routière, Varsovie.
Bits (1996), Belgian Toxicology and Trauma Study, Brussels.
BTTS(1996), Belgian Toxicology and Trauma Study, Bussels
Deutsche Verkehrswacht(1973), Action Junge Fahrer
Flensted-Jensen (1997), “L’information sur la sécurité routière: Partie intégrante d’un tout”, Séminaire sur la communication en sécurité routière, Varsovie.
Järvinnen (1997), “Contraintes et limites des stratégies de communication. Methodes d’évaluation de l’efficacité des campagnes”, Séminaire sur la communication en sécurité routière, Varsovie.
Mackie, Valentine (1975), Effectiveness of different “Appeals” in road safety propaganda,TRRL Laboratory Report.
OCDE (1971), Campagnes de sécurité routière — calcul et évaluation, IBSR, Brussels.
OCDE (1975), Manuel sur les campagnes de sécurité routière, IBSR, Brussels.
Prigogine (1995), Dossier “Ceinture de sécurité”, IBSR, Brussels.
Rooijers (1986), lnventarisatie en analyse van voorlichting-campagnes op verkeersveiligheidsgebied,Verkeerskundige studiecentrum-traffic research centreRijksuniversiteit Groningen.
ROOIJERS (1988), De invloed van verschillende voorlichtingstechnieken op het snelheidsgedrag van automobilisten, Verkeerskundig studiecentrum-Rijksuniversiteit Groningen, Baren.
Vansnick(1997), Campagne ‘Bob“,IBSR, Brussels.
Vogel (1989), Voorlichting Studiedag Universitaire,Campus Diepenbeek.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2001 Springer Science+Business Media New York
About this chapter
Cite this chapter
De Vrieze, N. (2001). Effectiveness of Road Safety Campaigns. In: Barjonet, PE. (eds) Traffic Psychology Today. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-6867-1_11
Download citation
DOI: https://doi.org/10.1007/978-1-4757-6867-1_11
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-4909-7
Online ISBN: 978-1-4757-6867-1
eBook Packages: Springer Book Archive