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Effectiveness of Road Safety Campaigns

  • Nicole De Vrieze
Chapter

Abstract

“People drive as they live.” Hence, they have their own patterns of behavior, wants, habits, prejudices, frames of reference and ways of looking at things. The act of driving is just one of these patterns. Yet, in the context of road safety, the individual is too often regarded as merely a road user. The tendency is to forget that the individual is first and foremost a human being, with all that that implies.

Keywords

Road Safety Seat Belt Road User Road Accident Drunk Driving 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Nicole De Vrieze
    • 1
  1. 1.Belgian Road Safety InstitutePsychologist, (IBSR)Belgian

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