Adapting to Time Constraints

  • Eric J. Johnson
  • John W. Payne
  • James R. Bettman


Consider the plight of an air-traffic controller choosing an altitude and course for an incoming flight, or a parent selecting a breakfast cereal during a hurried shopping trip accompanied by a cranky child. Although the consequences of these two decisions may vary, both decision makers face two potentially conflicting goals: (1) to make a good choice and (2) to reach a decision within a limited amount of time. Such choices illustrate the central topic of this chapter, the influence of time pressure upon decision making.


Decision Maker Time Constraint Time Pressure Decision Strategy Choice Rule 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1993

Authors and Affiliations

  • Eric J. Johnson
    • 1
  • John W. Payne
    • 2
  • James R. Bettman
    • 2
  1. 1.Department of MarketingThe Wharton School, University of PennsylvaniaPhiladelphiaUSA
  2. 2.The Fuqua School of BusinessDuke UniversityDurhamUSA

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