The 3M: A Meta-Theoretic Model of Motivation and Personality
This chapter introduces the 3M-a new Meta-Theoretic Model of Motivation and Personality. The 3M integrates control theory, evolutionary psychology principles, elements of trait theories, and a hierarchical approach to personality to provide an integrated account of how personality interacts with situations to influence feelings, thoughts, and behavior. This chapter has four goals. First, problems in the study of personality in the field of consumer behavior are identified. Second, a brief overview of the 3M model and its scientific goals are presented. Next, the empirical research that was used to develop and begin testing the model is summarized. Finally, the overall organization of the book is described.
KeywordsConsumer Behavior Sport Participation Target Market Brand Personality Individual Difference Variable
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