A Psychological Protocol for Design Review
It is very useful to think and discuss aesthetics in clear concepts rather than in vague notions.
For physical objects, “clear concepts” means expression only in terms of materials and spatial relationships.
For feelings, “clear concepts” means expression in terms of intensity of pleasure, intensity of arousal, and intensity and polarity of dominance.
For design review, the only required information is how intensity of pleasure is related to physical features of projects.
A simple, testable model of environmental aesthetics is that semantic differential ratings of pleasant/unpleasant are predicted by physical design features.
Possible weaknesses due to scaling methods, simulation media, demographic distinctions, or temporal stability turned out to have minor effects, so the proposed model is quite reliable.
For the available data over a wide range of people and places, the public interest in environmental aesthetics has been very well defined as a single preference ordering.
KeywordsDesign Option Visual Impact Preference Experiment Street Tree Design Review
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