Abstract
Phil Fletcher’s statement illustrates the many frustrations involved with product development and ultimately product success. New products are a main source of corporate growth. The objective of this chapter is to present an overview of product development in muscle food products from the perspective of a food technologist. A complete overview of product development would include various marketing, production, sales, and management discussions. These topics will not be described, but resources are available in the list of references.
There are three rules of new product success. Unfortunately, no one has any idea what they are.
Phil Fletcher, President and CEO, ConAgra. (1989)
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© 1994 Springer Science+Business Media Dordrecht
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Hand, L.W. (1994). Product Development. In: Kinsman, D.M., Kotula, A.W., Breidenstein, B.C. (eds) Muscle Foods. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5933-4_17
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DOI: https://doi.org/10.1007/978-1-4757-5933-4_17
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