Abstract
Globalization is one of the new buzz-words. A global market place has emerged, supported by deregulation and a world embracing infrastructure, rooted in the rapidly advancing telecommunication and computer technologies with instant communications throughout the world. Similar developments, reinforced by mass media and mass tourism, point toward a global culture. There are indications of cultural integration, first of all in the Western world, greatly influenced by the Anglo-American societies. Several nations are afraid of a dominance by the English language, and some even question if there own languages will survive.
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© 2002 Springer Science+Business Media Dordrecht
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Holt, K. (2002). Organizational culture. In: Market Oriented Product Innovation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5720-0_7
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DOI: https://doi.org/10.1007/978-1-4757-5720-0_7
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-5298-1
Online ISBN: 978-1-4757-5720-0
eBook Packages: Springer Book Archive