At the operational level one is concerned with the processing of individual projects from idea conception to market launch, and increasingly, to the end of the product’s life cycle. Depending on the purpose on can choose from a simple two stage description of the process to a variety of more or less complex models (see p. 292–299). In connection with the practical application of need assessment methods, the model shown in Fig. 121 may serve as a starting point.
KeywordsProduct Innovation Front Line Employee Product Project Project Description Lead User
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