In market oriented product innovation the main tasks at the operational level are related to the processing of projects, ranging from improvement of existing products to the creation and introduction of new products. As in other parts of the book the terminology issue is confusing (see p. 28). In much of the literature the terms “product innovation”, “product development”, and “product design” overlap, meaning more or less the same.
KeywordsProduct Innovation Concurrent Processing Informal Approach Concurrent Engineering Lead User
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