In highly competitive markets product innovation, the development and commercialization of new and radically improved products, is a critical success factor. The word product covers both physical goods and intangible service products such as education, hairdressing, medical care, transport, etc. They have much in common with regard to concepts, models and tools, but the service companies appears to have fewer steps and shorter time to market (Griffin 1997).


Customer Satisfaction Product Innovation Market Orientation Critical Success Factor Product Concept 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Dordrecht 2002

Authors and Affiliations

  • Knut Holt
    • 1
  1. 1.TrondheimNorway

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