Abstract
In highly competitive markets product innovation, the development and commercialization of new and radically improved products, is a critical success factor. The word product covers both physical goods and intangible service products such as education, hairdressing, medical care, transport, etc. They have much in common with regard to concepts, models and tools, but the service companies appears to have fewer steps and shorter time to market (Griffin 1997).
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© 2002 Springer Science+Business Media Dordrecht
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Holt, K. (2002). Scope. In: Market Oriented Product Innovation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5720-0_1
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DOI: https://doi.org/10.1007/978-1-4757-5720-0_1
Publisher Name: Springer, Boston, MA
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