Unifying Two Frameworks for Analyzing Quality and Quality Assurance for Food Products

  • Julie A. Caswell
  • Corinna M. Noelke
  • Eliza M. Mojduszka


It is clear that quality and quality assurance have become more central features of international and domestic markets for food products. It is also clear that quality and quality assurance are nebulous terms and that a unified approach to analyzing them has not yet emerged. On the one hand, economic models emphasize the role of consumers’ ability to perceive quality in influencing how markets for quality work. On the other hand, marketing models emphasize a broader range of information and communication available to consumers in making quality judgments and purchase decisions. Here we propose to outline these two frameworks and then unify them in a model of quality and quality assurance that reaches from farm to table.


Supply Chain Quality Attribute Quality Perception Quality Management System Vertical Differentiation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Julie A. Caswell
    • 1
  • Corinna M. Noelke
    • 1
  • Eliza M. Mojduszka
    • 2
  1. 1.Department of Resource EconomicsUniversity of Massachusetts AmherstUSA
  2. 2.Department of Agricultural, Food, Resource EconomicsRutgers UniversityUSA

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