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Experimental Business Research pp 21–47Cite as

Dynamic Decision Making in Marketing Channels

An Experimental Study of Cycle Time, Shared Information and Customer Demand Patterns

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Abstract

In traditional channels, orders flow upstream and shipments move downstream (as, for example in Figure 1).

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Author information

Authors and Affiliations

  1. New York University, USA

    Joel H. Steckel

  2. Economic Cycle Research Institute, USA

    Anirvan Banerji

Authors
  1. Sunil Gupta
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  2. Joel H. Steckel
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  3. Anirvan Banerji
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Editor information

Editors and Affiliations

  1. Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong

    Rami Zwick

  2. Department of Management and Policy, University of Arizona, McClelland Hall 405, 85721, Tucson, AZ, USA

    Amnon Rapoport

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© 2002 Springer Science+Business Media New York

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Gupta, S., Steckel, J.H., Banerji, A. (2002). Dynamic Decision Making in Marketing Channels. In: Zwick, R., Rapoport, A. (eds) Experimental Business Research. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5196-3_2

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  • DOI: https://doi.org/10.1007/978-1-4757-5196-3_2

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4419-4910-3

  • Online ISBN: 978-1-4757-5196-3

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