Dynamic Decision Making in Marketing Channels

An Experimental Study of Cycle Time, Shared Information and Customer Demand Patterns
  • Sunil Gupta
  • Joel H. Steckel
  • Anirvan Banerji


In traditional channels, orders flow upstream and shipments move downstream (as, for example in Figure 1).


Customer Demand Supply Line Demand Pattern Dynamic Decision Channel Member 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Sunil Gupta
  • Joel H. Steckel
    • 1
  • Anirvan Banerji
    • 2
  1. 1.New York UniversityUSA
  2. 2.Economic Cycle Research InstituteUSA

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